This is the first of a new series of shorter critical interventions on salient issues. The posts will pose questions, rather than to attempt to provide answers, and they are meant to be conversation starters, and comments are welcomed, as usual.
There have been a lot of conversations here in the Caribbean, of late, on Covid-19 and the Cultural Industries, most of them online of course, making use of the dreaded Zoom or other online communication platforms. It is, as such, heartening that there is a fair amount of engagement with how the cultural sector is affected by the cultural crisis, and also that funds are being made available for various remedial projects, from local governmental and non-governmental sources as well as international funders.
Observing some of these events has, however, also been very troubling, for a number of reasons. One is that only very few have involved actual practicing artists (visual, performing, or literary – a broad and diverse group that also includes film and design) and that the discussion has been articulated, led and, indeed, dominated by policy makers, consultants, entrepreneurs, and academics in the field. The other, related concern is that it has illustrated the insufficiently questioned, but deeply entrenched focus on the Cultural Industries, at the expense of more nuanced and contextualized discussions about culture, the arts and artistic practice, which appear to have become marginalized and even ignored in the Cultural Industries debate. And that may well come from not giving sufficient voice to those who are directly involved in and knowledgeable about artistic practice, including those who operate at grassroots level, which has led for such discussions to become woefully disconnected from what should by their foundation, anchor and primary point of reference. This disconnect was certainly evident in a recent discussion on the affiliated term Creatives, on the Critical.Caribbean.Art Facebook site, where a majority of artists expressed reservations about being so labelled and pointedly objected to the “flattening” homogenization of the cultural field this involved.
I will not go into the details of how the Cultural and Creative Industries, and the Cultural and Creative Economies, are variously defined, and the shifts in meaning that occur between these terms — that has already been covered extensively by many others. But it behooves us to remember that the term was introduced by Adorno and Horkheimer in the context of a deep and concerned critique of mass popular culture as propaganda and of the role of these Cultural Industries in Monopoly Capitalism. In its present incarnations, the term and its spin-offs are rooted in the ethos of Neo-liberalism and increasingly, there is a very reductive conflation the monetization and commodification of culture as the primary manner in which cultural production is validated and supported. I prefer the term Creative or Cultural Ecology, as it is a more inclusive terms that de-emphasizes monetization as a primary goal, without disregarding it, and leaves room for and validates a variety of cultural and artistic practices that may not be motivated by profit or entrepreneurship.